BUILT FROM THE SALES FLOOR

Good tools should give
you your time back.

LotTrail began with a practical question: how much of a salesperson’s day could be spent helping customers if the repetitive work got easier?

Showroom and vehicles at dusk

MEET THE CREATOR

Michael Melton II

Automotive salesperson. Creator of LotTrail.

Working in automotive sales in Bowling Green, Kentucky, Michael set out to connect the information and small tasks that too often live in separate tabs, notes, and tools.

Our mission is to help salespeople work with clarity: understand the inventory, communicate accurately, and follow through with care. Practical software, built around real conversations.

Personal service.
Better preparation.

We believe software should support a salesperson’s judgment and relationships. You stay in control of what is shared, sent, and published.

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